You probably haven’t noticed, but we recently solved a pretty big problem affecting annual events on Eventfinder. The problem was that the previous year’s events by the same name were being displayed above the upcoming event in Google’s search results. For example, if you Googled “Auckland Food Show” the top ranking result from eventfinder.co.nz was the 2009 event, not great if you’re trying to sell tickets to the 2011 show.
We had tried a few things to fix this. Perhaps surprisingly we didn’t try removing the previous year’s events – at least not as a rule – mainly because it would…