Eventfinder’s Ticketing Services sold out the legendary Whitianga Scallop Festival 24 hours prior to the festival opening this year.
The Scallop Festival, an iconic Kiwi event, was held on 17 September at the Whitianga Marina Reserve, inside a purpose-built village of marquees overlooking the picturesque Whitianga Harbour.
Eventfinder’s marketing and sales team worked closely with the Tourism Coromandel staff for six months prior to the festival to maximise every opportunity to reach as many ticket buyers as possible.
“There is no doubt that the marketing and promotional assistance done by Eventfinder’s team was key in the event selling out 24 hours prior to the festival commencing” said Megan Etherington, Tourism Coromandel’s Events Director.
The festival was featured in Eventfinder’s Weekly Newsletter (circ: 120,000) and was featured across Eventfinder’s network of syndicated media sites, including NZ Herald, Yahoo, MSN and Stuff, the event channels of which are managed by Eventfinder.
Eventfinder members were given an opportunity to purchase tickets during a five-day pre-sale window, prior to the general release of tickets to the public on June 1. More than 25% of the festival’s 4500 tickets were sold during the pre-sale period.
“The ticketing process was simple for the public but at the same time was comprehensive and informative in the back end for management purposes,” said Ms Etherington, commenting on Eventfinder’s industry facing application, Eventfinder Pro.
Eventfinder Pro enables promoters to sell tickets online, providing completely transparent financial reporting, and removing the industry practice of charging exorbitant transaction fees, delivery or convenience charges to end consumers.
“The Tourism Coromandel team was well organised, professional and worked with us months in advance to create a huge success” said Bob Carlton, Eventfinder’s Commercial Director. “On the day, it was seamless and everybody had a great experience”.

